Soraya needs little introduction, an industry veteran who was responsible for the meteoric rise of both Above & Beyond and their labels Anjunabeats and Anjunadeep, followed by a stint managing and marketing artists such as Swedish House Mafia, Groove Armada, Miike Snow and Jacques LuCont at ATM Artists. Proceeding over 6 years working for other agencies, April 2012 saw Soraya setup The Bakery (London), a marketing and management agency designed for the music industry at large.
In 2015 The Bakery partnered with Big Life Management to set up a JV publishing company. Clients include Delta Heavy (Ram Records/BMG), Crookers (Defected Records), Benny Benassi (Ultra/Sony), Syco Music, Warner Music, EMBRZ (Ultra/Sony), JNTHN STEIN (EtcEtc /Ministry of Sound) and Shelter Point (RCA/ Armada). Soraya was featured in the Music Week 30 under 30, she has also spoken on panels for Beats Evolution Conference and Bitspiration Festival and will be speaking at Brighton Music Conference and a DJ Mag panel later this year. She is also a lecturer at Westminster University on the music business masters course.