Jim Mawdsley has operated as an independent music promoter in the North East of England since the mid eighties. He has promoted indoor events that range from 50 capacity pub gigs to 10,000 capacity dance events in arenas. In addition to taking on a role that has built Generator into the UKs leading Music Development Agency, he continues to develop Evolution, the Newcastle Gateshead based music festival which boasts attendances of 30,000 a day at the May Bank Holiday Weekend Event.